Acqua di Parma is the expression of an exclusively Italian way of life and know-how. Quality, creativity, elegance and exclusivity are the values underlying the Acqua di Parma style. The quality derives from the careful choice of materials and the fine craftsmanship. Creativity gives new form to a timeless classicism. Elegance is the direct emanation of an innate style that shuns the ephemeral trends of the moment. The exclusivity characterizes the uniqueness of all Acqua di Parma products, which aim to enhance and celebrate the very essence of beauty. Through these distinctive signs, aesthetic perfection becomes an authentic lifestyle. Expression of a discreet and never ostentatious luxury, always lived in a personal way, which knows how to combine tradition and modernity. To define it are subtle details, recognizable only by connoisseurs: selection of materials, attention to detail, precious craftsmanship, refinement of hand-made finishes according to craft traditions that have been perpetuated for centuries and relived in a contemporary key.