It is in the Twenties that Stefano Serapian, using leftovers from a workshop, discovers his passion and his incredible talent in crafting small leather items. Their quality and uniqueness are immediately picked up and appreciated by the sophisticated Milan clientele.
Stefano Serapian gathers around him other skilled craftsmen, and teaches them every day about the love and art of leather craft, thus giving rise to Milan’s first specialised workshop for the creation of high quality leather items.
Stefano Serapian meets Gina Flori: the sentimental and professional union between the two artists sets the scene for an all-Italian love story, crowned by the opening of the prestigious via Jommelli store, which to this day remains a centre of excellence for Italian leather craft.
The Maison expands, becoming much en vogue in the Milan jet set and beyond. Serapian soon becomes the favourite brand of sophisticated ladies and members of the high society, who commission bespoke handbags, in all sorts of colours and materials.